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Spurs’ average ticket price rises 3.7 percent, still boast “cheap” suds

February 1, 2012

Notice it says "Our" instead of "Your."

Any hopes of the NBA lockout lowering ticket prices can be put to bed.

For the first time in three years, the NBA’s average ticket price rose, experiencing a 1.7 percent increase relative to last year.

This according to the recently-released 2012 Team Marketing Report, the go-to source for figures relating to the price of attending professional sporting events. Essentially, the cost of fandom.

According to the report, the average NBA ticket costs $48.48, while the cheapest available ticket averages $9.52.

In San Antonio, Spurs fans shell out $10 more for the average ticket at $58.45 – a 3.7 percent increase from last year. However, the Spurs’ lowest ticket price runs just below the league average at $9.50.

Other costs measured in the Team Marketing Report include: beer ($5), soft drink ($3.25), hot dog ($3), parking ($8), program (free) and cap ($21.27). The figures in parentheses are the AT&T Center costs.

Save for the cap, Spurs fans pay below the league average for all other items.

The Team Marketing Report compiles a figure it deems the Fan Cost Index (FCI) which is the approximate cost for a family of four to attend a game – four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two programs, and two least-expensive, adult-size adjustable caps.

Overall, the league FCI experienced a 4.5 percent increase to $301.06 with the San Antonio Spurs sitting above that figure with an FCI of $319.34.

Surprisingly, San Antonio boasts the highest ticket prices of the three Texas NBA teams and the fourth highest FCI in the Western Conference (behind both the Los Angeles Lakers and Clippers, Phoenix Suns).

Denver boasted the lowest beer price in the NBA at $4.75, which is a steal when you factor in the altitude. That being said, the Spurs finished in a tie for the second cheapest beer price in the NBA ($5), nearly $2 below the league average.

Relatively cheap beer might be the AT&T Center’s best selling point with rising ticket prices, a sidelined Manu, mounting trepidation heading into the annual Rodeo Road Trip, and the reality of lockout-induced back-to-backs and back-to-back-to-backs.

Photo courtesy of Wikimedia Commons

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